Logo Design & Branding
Your logo is your single most important piece of corporate identity!
Our Logo Design Process
Your logo will appear on every promotional piece your company produces, including your business card, website and the signage at your location. It needs to make a definitive statement about what you do.
Creating a logo involves crafting a shape that makes that statement and is distinct in a world full of images and symbols. It is a very precise and challenging aspect of design, one at which Treefrog's adept design team excels.
Connecting with a designer can make a world of difference when trying to achieve this goal. Our designers know how to convey the message you want in an appealing and simplistic design that will be easily recognizable by your customers.
Creating a wordmark, like the Treefrog logo, is another effective aspect of logo design. By taking a word and making it your logo, you can make a memorable impression even without a symbol or illustration.
Exploratory:
Designing a logo for your business begins with the exploratory phase, where designers will present you with over 10 different logo designs in an effort to gain a stronger understanding of what kind of logos you like and dislike.
World Cloud
Once they've identified what logos you like, designers put all the adjectives that have been mentioned into a word cloud, and physically draw connections from word to word so that they can begin to identify concepts that will manifest themselves as your perfect logo.
Sketches
Once they've identified what logos you like, designers put all the adjectives that have been mentioned into a word cloud, and physically draw connections from word to word so that they can begin to identify concepts that will manifest themselves as your perfect logo.
Internal Review
When the first round of designs is completed, our team of designers will look to our entire staff and use them as an extra set of eyes, making sure the logos produced meet the high standards of our talented team while narrowing down the designs to only the ones that are best tailored to the culture of your brand.
Client Presentation
Our designers will put together a presentation for you and your team showcasing the top 3 to 5 logo designs they've created in black and white so that you can make sure everything is perfect stylistically.Once you have reviewed the first set of logos and given us feedback, we'll go back to the drawing board and present you with a second round of designs that have been tweaked and altered according to the feedback you gave us at the first presentation.
Colors
After selecting your favorite logo, we carefully revisit the underlying messages your brand wants to communicate so that we can identify colors that are aligned with those emotions. We collectively test out different color options and apply your logo to various pieces of collateral to help you envision it fully coming to life.